Mugger Co.

Production Identity, Branding for a small Dropship startup Mugger Co. was founded by Lynne, having heard the plea of a friend. She had just moved to the suburbs of Domain and was dissatisfied with the shopping options available to her. She longed for a store to indulge her creative side. Lynne, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-year-old women.

" Mugger Co "